DIVER COMMUNAL WORK IN 2008 optimal in the market Set brand position and show the direction Brand Research/Brand communication/Brand Consulting/Brand design/Brand Naming BRAND AUDIT INTERNAL RESEARCH Conduct individual/collective interviews and surveys of brand stakeholders, such as internal management, working team, officials (servers, suppliers, agents, sales outlets) EXTERNAL RESEARCH Qualitative survey (group in-depth interview, FGI) and quantitative survey (1:1 individual interview survey) conducted on a group of customers and key consumers, consumers' brand recognition and assessment of brand asset elements to themselves and competitors, research by the brand interface, and survey of brand consumption patterns STRATEGIC BRAND ANALYSIS Analyze brand environment on business strategy analysis, market and competitive environment analysis, brand equity analysis, visual image system analysis, brand communication status analysis, brand management s...