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Brand Consulting

DIVER COMMUNAL WORK IN 2008
optimal in the market
Set brand position and show the direction

Brand Research/Brand communication/Brand Consulting/Brand design/Brand Naming

BRAND AUDIT


INTERNAL RESEARCH 
Conduct individual/collective interviews and surveys of brand stakeholders, such as internal management, working team, officials (servers, suppliers, agents, sales outlets)
EXTERNAL RESEARCH 
Qualitative survey (group in-depth interview, FGI) and quantitative survey (1:1 individual interview survey) conducted on a group of customers and key consumers, consumers' brand recognition and assessment of brand asset elements to themselves and competitors, research by the brand interface, and survey of brand consumption patterns

STRATEGIC BRAND ANALYSIS

Analyze brand environment on business strategy analysis, market and competitive environment analysis, brand equity analysis, visual image system analysis, brand communication status analysis, brand management status, etc. compared with competitors to present brand strategy and management direction in the future


BRAND Strategic Management

With its know-how based on the continuous research of global brand success cases, GCORP has applied a self-established brand consulting model to provide an effective solution to increase brand competitiveness and brand power for domestic and foreign companies.
  1. Integrated Brand Strategy Consulting 
  2. Brand Identity Strategy 
  3. Brand Architecture Strategy
  4. Brand Management Strategy

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