Smart Design on Redesigning NYC's Iconic Trash Can With research, ergonomic insight and clever design, the veteran design firm lives up to their name By Rain Noe - July 24 In this age of technological gizmos and design-for-Instagram, it's easy to forget what the real promise of industrial design is: To deliver useful, durable, attractive, ergonomic, mass-manufacturable objects to the masses. Smart Design recently tackled such a project by entering the BetterBin Design Competition , which asked entrants to redesign New York City's ubiquitous--and very long-in-the-tooth--green trash cans. "New York City is home to more than 23,250 public street litter baskets," the competition brief reads. "The most widespread design—the green, wire-mesh basket—is affordable, easy to service and has remained largely unchanged since the 1930s. While iconic to the streets of New York, the wire basket is in need of a redesign to better address the current and...
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